E3R Cleaning: a website and a system for a cleaning company
The website Zeruz built for E3R Cleaning in Virginia Beach, VA: how it looks on a computer and on a phone, and the services behind it.
- Trade
- Cleaning
- City
- Virginia Beach, VA
- With Zeruz since
- 2025
- e3rcleaning.com
- Visit the website
Web design case study
What the business needed
E3R already cleaned for companies and property managers, and those clients expected an image to match: a formal company that shows everything it can do. It also wanted to take on homes. It had no website to match and no system, and no leads came from Google or anywhere else.
What we built
A website for businesses and for homes, with a form that asks for the size of the place. Every request goes into its system for bookings, customers and payments. And a Google Ads campaign for Virginia Beach.
The system
Booking and payment system
Whoever asks for a cleaning picks a home or a business and gives the size: square feet, bedrooms and bathrooms, or the size of the building. The request reaches the system, which tells the team, sends the customer the emails already written and charges through Stripe on its own.
Who uses itThe owner and the supervisor
- Bookings, residential and commercial
- Each job in its stage, from new to done
- A customer database
- Automatic notices and emails
- Automatic payments with Stripe
Connected to
- Google Calendar
- Stripe
- Gmail

The campaign
Google Ads for E3R Cleaning
The goal
Put E3R at the top when someone searches for cleaning in Virginia Beach, where it competes with companies that have been around longer.
- 12,480Times the ad was shown
- 864Clicks to its website
- 57Calls and forms
- $38Cost per call or form
Sample figures. The real ones are on the way.
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