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E3R Cleaning: a website and a system for a cleaning company

Music: "Midcentury Pop Composition" by ImATaco (freesound.org/s/875685), licensed under CC BY 4.0

The website Zeruz built for E3R Cleaning in Virginia Beach, VA: how it looks on a computer and on a phone, and the services behind it.

Trade
Cleaning
City
Virginia Beach, VA
With Zeruz since
2025
e3rcleaning.com
Visit the website

Web design case study

What the business needed

E3R already cleaned for companies and property managers, and those clients expected an image to match: a formal company that shows everything it can do. It also wanted to take on homes. It had no website to match and no system, and no leads came from Google or anywhere else.

What we built

A website for businesses and for homes, with a form that asks for the size of the place. Every request goes into its system for bookings, customers and payments. And a Google Ads campaign for Virginia Beach.

The system

Booking and payment system

Whoever asks for a cleaning picks a home or a business and gives the size: square feet, bedrooms and bathrooms, or the size of the building. The request reaches the system, which tells the team, sends the customer the emails already written and charges through Stripe on its own.

Who uses itThe owner and the supervisor

  • Bookings, residential and commercial
  • Each job in its stage, from new to done
  • A customer database
  • Automatic notices and emails
  • Automatic payments with Stripe

Connected to

  • Google Calendar
  • Stripe
  • Gmail
Step 2 of its form: type of cleaning, how often and the size of the home. Sample details.
Step 2 of its form: type of cleaning, how often and the size of the home. Sample details.

The campaign

for E3R Cleaning

The goal

Put E3R at the top when someone searches for cleaning in Virginia Beach, where it competes with companies that have been around longer.

  • 12,480Times the ad was shown
  • 864Clicks to its website
  • 57Calls and forms
  • $38Cost per call or form

Sample figures. The real ones are on the way.

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