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Facebook ads management for local businesses: get seen before they search.

Illustration: a map of the streets around "Your business", with a circle over the area where the ad runs. Inside the circle, the neighbors' phones light up one by one with the ad on Facebook or on Instagram. Then they answer, one after another: one calls, one sends a message, one books an appointment and one places an order, and each reaches the business as a notice.

We build and manage your ads on Facebook and Instagram and show them to people who live near your business. Every month you see how many called, how many wrote, and what we would change.

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Boosted post or managed ad

Boost a post or advertise?

If you boosted a post and got reactions but no customers, you did nothing wrong. That button is fast, and it lets you decide very little.

Illustration: on the left, a boosted post that collects reactions. On the right, an ad with a call button that brings a call, a message and a quote request.

A boosted post

Your business

We are open this Saturday. Come by!

A waiter carrying coffee in a small restaurant

Reactions arrive. The phone stays quiet.

  • It starts from a post you already made
  • You get few choices about who sees it and what happens next
  • You are left alone with Meta's numbers

An ad built for one job

Your businessSponsored

House cleaning in your area. Free quotes this week.

A house cleaner standing in a kitchen with her cleaning supplies

yourbusiness.comFree quotes this week

Call now

  • A call
  • A message
  • A quote request

Every ad asks for one thing.

  • Built from scratch so people call, write or leave their details
  • Shown in your area, on Facebook and on Instagram
  • Every month you see how many people it brought

Example screens. Your business name goes where it says "Your business".

Get a free consultation

Two ways to reach a customer

Facebook ads vs Google Ads

They work in opposite directions. On Google the customer comes looking for you. On Facebook and Instagram you show up in front of the customer.

How do customers find you today?

Start with Google Ads. That is where people are already searching for what you do. See how we manage Google Ads

Start with Facebook and Instagram. Your work goes in photos and video to the people in your area.

Use both. One catches the person who is searching, the other reaches the person who is not searching yet.

Diagram: two paths that end at the same ringing phone. On Google, a person searches and finds your ad. On Facebook and Instagram, a person scrolling sees your ad.

Google Ads

  1. Someone needs a plumber today

  2. They search for one on Google

  3. Your ad answers that search

Good for urgent jobs and for what people already know they need.

Facebook and Instagram

  1. Someone in your area is looking at their phone

  2. Your ad appears between their friends' posts

  3. They like what they see and write to you

Good for work that shows well in a photo, and for being known before you are needed.

Your phone

Tell me which one fits my business

Your ad, already made

Facebook ad examples

The same ad in three places. Pick where it shows and what people do when they tap it.

Where it shows

What people do

Example: an ad for "Your business" as it would look on Facebook, on Instagram and in stories, and what you receive when someone taps it.

Your businessSponsored

House cleaning in your area. Free quotes this week.

A house cleaner standing in a kitchen with her cleaning supplies

yourbusiness.comFree quotes this week

Call nowSend messageGet quote

Example

An example of how it would look. We write the final text with you and use your own photos.

I want my ad in the feed

What you send us

Photos and videos for Facebook ads

A stock photo looks like every other ad. Your own work looks like you. What is already on your phone is usually enough to start.

Your gallery

Before and after
A kitchen before and after a remodel, side by side

The same room, lawn or haircut, twice. It explains the job without a word.

You or your crew at work
A painter in safety glasses working on a panel

Neighbors like to see who is coming to their house.

A short video from your phone
A hand holding a phone and filming a pressure washer cleaning a driveway

Fifteen seconds of the job being done. We cut it and add the text.

An offer with a date
A groomer combing a small dog on a table

A reason to call this week and not someday.

Turned into an ad

YouThis is what I have on my phone. Does it work?

ZeruzIt works. The before and after goes first.

We turn them into ads sized for the feed and for stories. You approve every one before it runs.

Get a free consultation

How we work

Facebook ads management

A business owner on a video call from her kitchen

Step 1 of 5

We talk

A free consultation about your business, your area and what you have already tried.

Your part
Tell us what you sell, where you work and what happened last time.
Our part
We tell you whether Facebook and Instagram make sense for you today, or whether you should start somewhere else.
A man looking at his phone at a table in a cafe

Step 2 of 5

We set up your accounts

Your Facebook page, your Instagram and the ad account get connected. The ad budget is paid straight to Meta, separate from our $300.

Your part
Give us access to your page and set up how the ad budget is paid to Meta.
Our part
We connect everything and leave it ready to count calls, messages and requests.
Two people planning in a notebook at a wooden desk

Step 3 of 5

We build your ads

We write them and put them together with your photos and videos, in a version for each place they show.

Your part
Send us what you have on your phone and approve the ads before anything runs.
Our part
We write them in English and Spanish and decide who sees them in your area.
A builder in a hard hat answering his phone on a job site

Step 4 of 5

We launch them

Your ads start showing. We watch the first weeks closely and change what is not working.

Your part
Answer the phone and your messages.
Our part
We change photos, text, audience and budget.
A monthly report on a phone next to a coffee

Step 5 of 5

You see the results

A report every month in plain words, and we walk you through it.

Your part
Read it and ask us anything.
Our part
We explain the numbers and tell you what we would do next.

How much do Facebook ads cost?

Two separate amounts, and you see both.

What you pay us

$300a monthFirst month freeThe $300 covers building and managing your ads on Facebook and Instagram. The first month of management is free; the ad budget is still paid to Meta.

For building and managing your ads on Facebook and Instagram.

  • A plan for who sees your ads in your area
  • Ads made with your photos and videos, in English and Spanish
  • Versions for Facebook, Instagram and stories
  • Changes every month, based on the numbers
  • A monthly report in plain words
  • Direct support: you call and a person answers
Get a free consultation

What you pay Meta

You decide

Your ad budget is paid straight to Meta. It is separate from our $300.

  • You set the amount
  • It is paid straight to Meta
  • It is what pays for your ad to be shown

Your Facebook ads agency

WhenWhat usually happensWith
You boost a postReactions come in, and you cannot tell if any of them was a customer.With Every ad is built for one thing: a call, a message or a quote request.
You ask what it will costA percentage of what you spend, so the bill grows with your budget.With A flat $300 a month. Your budget goes straight to Meta.
The same ad has run for weeksIt keeps running, and people in your area have already seen it many times.With We swap the photo and the text before people stop noticing it.
You want to know what your money didA report full of terms nobody explains.With A report every month in plain words, and we walk you through it.
You have a question on a Tuesday afternoonYou send a message to support and wait your turn.With You call and someone answers.
You would rather talk in SpanishWith luck someone translates. If not, it is English or nothing.With The same service in English and in Spanish.

Tips for Facebook ads

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Questions about Meta ads

If yours is not here, ask it on the call.

How much does Facebook ads management cost?

Facebook ads management with Zeruz costs $300 a month, and the first month of management is free. That covers building and managing your ads on Facebook and Instagram. Your ad budget is separate and it is paid straight to Meta.

How much do Facebook ads cost?

Facebook ads cost what you decide to spend: you set the budget and Meta shows your ads until it is used up. What each call or message ends up costing depends on your area, your trade and the ad itself, and nobody knows it before the ads run. The first weeks tell you.

Are Facebook ads worth it for local businesses?

They can be, mostly for businesses whose work shows well in a photo or a video and who serve a defined area. Salons, restaurants, remodelers, landscapers and cleaners tend to fit. If people only look for you in an emergency, Google Ads is usually the better place to start, and we will tell you so.

Is $500 enough for Facebook ads?

It depends on your area and your trade, and nobody can honestly tell you ahead of time what a budget will bring. We would rather begin small, see which ad gets calls and messages, and raise the budget only if the numbers support it. We look at yours in the consultation.

Does Facebook charge per day?

No. You set a daily budget or a total budget for the campaign, and Meta charges the card when the spending reaches a set amount or on the monthly billing date. With a daily budget Meta may spend a little more on some days and less on others, and it evens out over the week.

Facebook ads vs Google Ads: which one should I use?

Use Google Ads when people already search for what you do, and Facebook and Instagram ads when your work has to be seen first. On Google the customer comes looking for you; on Facebook and Instagram you show up in front of people in your area. Many local businesses end up using both.

Do you need an LLC to run Facebook ads?

No, you do not need an LLC. You need a Facebook page for your business, an ad account and a way to pay. We help you set up all three.

Is there a contract?

Yes, and it is a clear one. The rules are in writing and in plain sight from the first day, and we go over them with you before you sign.

Talk to a Facebook ads expert

Ask it here and we reply within 24 hours. If you already know what you want, get your quote and pick a time for your call.

Get a quoteCall us

Start with three quick answers

Have you advertised on Facebook or Instagram before?
What kind of business do you have?
What did those ads bring you? (optional)
Where do we reach you?

We reply within 24 hours. We only use your details to reply to you.

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