Website tips
Four topics, each written for someone who runs a business and has no time to learn the jargon.
Your website
What a local business website needs, what it costs and how to tell whether yours is bringing you customers.
Questions it will answer
- What goes on the first screen of your website
- What changes the price of a website
- How to know if your website brings in calls
Coming soon
Google and AI search
How to show up when people near you search for what you do: on Google, on Google Maps and in assistants like ChatGPT.
Questions it will answer
- Your Google Business Profile, step by step
- How to ask your customers for reviews
- What AI assistants read about your business
Coming soon
Ads
How ads on Google, Facebook, Instagram and ChatGPT work for a local business, and how to see where your money goes.
Questions it will answer
- Who you pay when you run ads, and for what
- How to read what your ads brought in
- Google Ads or Meta Ads: which one first
Coming soon
Systems and follow-up
Bookings, reminders, follow-up and email: the parts of the work that can run on their own while you do yours.
Questions it will answer
- Online bookings that confirm themselves
- Following up every quote request
- Emails that bring past customers back
Coming soon
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