01We talk
A free consultation about your business, your area and what a new customer is worth to you.
- Your part
- Tell us what you sell and where you work.
- Our part
- We tell you if ChatGPT ads make sense for you today. Sometimes the answer is not yet.
Illustration: a customer asks ChatGPT a question, ChatGPT answers with general advice and, below the answer, a sponsored ad for Your business appears.
Example. The answer is ChatGPT's. The ad is the part you pay for.
Why would I advertise in a chat?
AI advertising
Before, a search
becomeshouse cleaning near me
Now, a question
I need a deep clean for a 3-bedroom house before Friday, and I have two dogs. What should I ask before I book?
Before, a search
becomeskitchen remodel cost
Now, a question
We want to redo a small kitchen without moving the plumbing. What is a fair way to compare two contractors?
Before, a search
becomesdog groomer
Now, a question
My senior dog gets anxious in the car. Is mobile grooming a better idea, and what does a visit include?
A search is three words. A question tells the whole story: what the person needs, by when, and what worries them. An ad placed under that answer reaches someone who has already explained what they want.
Searches and questions written as examples.
Does ChatGPT have ads?
Ads in ChatGPT
Yes. OpenAI began testing ads in ChatGPT in the United States in early 2026 1, and in May 2026 it opened its Ads Manager so local businesses can buy them directly 2.
Who sees them
People on the Free and Go plans. Plus, Pro, Business, Enterprise and Edu accounts have no ads.3
Where they show
Below the end of the answer, labeled as sponsored and set apart from it.3
The answer stays the same
Advertisers cannot shape, rank or change what ChatGPT says. Paying for an ad does not buy a recommendation.3
Not for minors
OpenAI does not show ads to accounts it identifies as under 18.3
Not next to sensitive topics
No ads near conversations about personal health, mental health or politics.3
The chat stays private
Advertisers never receive the conversation, the person's name, email or precise location. They see totals, like views and clicks.3
What nobody can tell you yet is how well this works for a business like yours. There are months of results to look at, not years. We would rather put you there early and report what we see than pretend otherwise.
Sources
Checked in October 2026. OpenAI changes these rules often, and we update this page when it does.
What would mine look like?
ChatGPT ad examples
Pick your trade. No typing.
Illustration of a ChatGPT conversation with a sponsored ad for Your business below the answer. An example.
I need a deep clean for a 3-bedroom house before Friday, and I have two dogs. What should I ask a cleaning company before I book?
Ask these before you book:
- Whether they are insured, and what that covers
- If the price is flat or by the hour, and what a deep clean includes
- Whether they bring pet-safe products
Sponsored
YYour business1
Deep cleaning this week2
Insured team, pet-safe products. Free quote today.3
yourbusiness.com4
We want to redo a small kitchen without moving the plumbing. How do I compare remodeling contractors?
Compare them on the same three points:
- License and insurance, in writing
- A written scope and a payment schedule
- Finished kitchens similar to yours
Sponsored
YYour business1
Kitchen remodels, start to finish2
Licensed and insured. See finished kitchens and get a written quote.3
yourbusiness.com4
I just bought a used car and need insurance by Monday. What should I compare between quotes?
Line the quotes up on:
- The same coverage limits on every one
- The deductible, and what it does to the price
- Who answers when you file a claim
Sponsored
YYour business1
Auto quotes from a local agency2
Compare your options with a person, in English or Spanish.3
yourbusiness.com4
My daughter turns five next month. What should I ask an indoor play place before I book her party?
Three questions cover most of it:
- How many kids the package includes
- Whether the room is private, and for how long
- What you can bring: cake, food, decorations
Sponsored
YYour business1
Birthday parties for little ones2
Private room, set up and cleaned for you. Check open dates.3
yourbusiness.com4
I run a dental office and want to hire a marketing agency. What should I ask on the first call?
Start with these:
- What they report every month, and in what words
- Who does the work and who you talk to
- What the contract says about leaving
Sponsored
YYour business1
Marketing for local practices2
Monthly reports in plain words. Meet the team on a free call.3
yourbusiness.com4
My senior dog gets anxious in the car. Is mobile grooming worth it, and what should I ask?
It often helps, since there is no car ride. Ask:
- Whether the groomer has handled senior or anxious dogs
- How long the visit takes
- What the price includes
Sponsored
YYour business1
Mobile grooming at your door2
Calm, one-on-one grooming for senior dogs. Book a visit.3
yourbusiness.com4
I want to go from dark brown to blonde without wrecking my hair. What should I ask a salon first?
Ask before you sit down:
- How many sessions it should take
- What they do to protect your hair between sessions
- To see color changes like yours that they have done
Sponsored
YYour business1
Color by specialists2
Book a color consultation and see real before-and-afters.3
yourbusiness.com4
Where should I take eight people for a birthday dinner on Saturday? What should I check before I reserve?
Check these first:
- Whether they take groups of eight on a weekend
- If there is a set menu or everyone orders on their own
- Parking, and how late the kitchen stays open
Sponsored
YYour business1
Dinner for groups, by reservation2
Tables for 8 or more on weekends. See the menu and reserve.3
yourbusiness.com4
My water heater is leaking and it is Sunday. What should I ask before I call someone out?
Ask on the phone:
- If there is a weekend or emergency fee
- Whether they give a price before they start
- How soon they can be there
Sponsored
YYour business1
Water heater repair, weekends too2
A price before we start. Call now and talk to a person.3
yourbusiness.com4
- 1
Your name and logo
The public name people see next to the ad.
- 2
A title of up to 50 characters
OpenAI suggests 16 to 24. There is room for one idea.
23/50 - 3
A text of up to 100 characters
One sentence that answers what the person just asked.
50/100 - 4
The page the click opens
A page about that exact service, with your phone number in sight.
Cleaning. Cleaning is a local service, one of the kinds of business OpenAI accepts.
Construction and remodeling. The click should open your kitchen page, with photos. Not your home page.
Insurance agencies. Insurance counts as financial services. OpenAI has to approve those advertisers before they run.
Softplay and kids' entertainment. ChatGPT does not show ads to accounts under 18. Your ad reaches the parents.
Marketing agencies. People describe their whole situation here. One ad per kind of client works better than one ad for everyone.
Mobile grooming. Mobile services fit a question like this one: the person already said they do not want to drive.
Luxury beauty salons. OpenAI turns down ads that promise health results. We describe the service and stop there.
Restaurants and cafés. Your ad can show your food and your tables. Ads that promote alcohol are not accepted.
Other local businesses. Not sure where your business fits? Tell us what you do and we check it against OpenAI's rules.
An example. ChatGPT writes its own answer every time and never names you in it. The ad shows only when OpenAI matches it to the conversation.
I want my ad writtenWe write the final ad with you.
And the other assistants?
Are there ads in Gemini and Copilot?
Five assistants, and only one sells ads the way you would expect.
| Assistant | Ads today? | How you buy them | With |
|---|---|---|---|
| ChatGPT (OpenAI) | Yes | Directly, in OpenAI's Ads Manager. You choose the budget. | With This service. $300 a month. |
| Microsoft Copilot | Yes | Through Microsoft Advertising campaigns. Microsoft decides when they show in Copilot, and it gives no separate report for it. | With Ask us on the call. |
| Google AI Overviews and AI Mode | Yes in AI Overviews. In testing in AI Mode. | Through Google Ads campaigns. Google places them above, below or inside the AI summary. | With Our Google Ads service. |
| Gemini app | None we manage today | It does not offer ads for local businesses that we can manage today. | With Getting named in the answer is SEO work. |
| Perplexity | None we manage today | It does not offer ads for local businesses that we can manage today. | With Getting named in the answer is SEO work. |
Checked in October 2026 against OpenAI, Microsoft and Google's own help pages. This list will change, and we update it when it does.
Can my business do this?
Who can advertise on ChatGPT?
Three taps. You get a straight answer.
Do you have a web page the ad can send people to?
Is your business registered under a legal name?
What do you sell?
Example
Answer the three questions.From what you told us, you can start.One thing comes first.2 things come first.3 things come first.Today OpenAI does not accept ads for that kind of product.
1Do you have a web page the ad can send people to?
You have a page for the click to land on.
The page comes first: every ad needs one to send the click to. We build it.
Your page exists, but the click has to land on one that gets the call. We look at it together on the consultation.
2Is your business registered under a legal name?
OpenAI can verify your business under its legal name.
OpenAI verifies the legal name of the business and does not open accounts for individuals. We go over it with you on the call.
OpenAI verifies the legal name of the business. We help you find out how yours is registered.
3What do you sell?
Local services are among the kinds of business OpenAI accepts.
Your category needs OpenAI's approval before any ad runs. We request it with you.
We will not charge you for something that cannot run. Google Ads or SEO may fit you better, and we can look at both.
A quick guide based on OpenAI's rules as of October 2026. OpenAI makes the final call when it reviews your account.
How to advertise on ChatGPT
01
02You open the account
OpenAI asks the business itself to open the ad account. We walk you through it on a call, and then you invite us in.
- Your part
- Create the account with your business details and your card.
- Our part
- We guide every screen and join as your manager. The account stays yours.
03We write your ads
Each ad is a title, one sentence, an image and the page it opens. We group them by what your customers ask about.
- Your part
- Read the ads and approve them before anything runs.
- Our part
- We write them in English and Spanish, and set up the page so calls and forms get counted.
04We launch them
OpenAI reviews the ads and they start to run. We set a spending cap from day one and watch the first weeks closely.
- Your part
- Answer the phone.
- Our part
- We change the wording, the topics and the budget based on what the numbers show.
05You see the results
A report every month in plain words: how many people saw the ad, how many clicked, what you spent and how many called.
- Your part
- Read it and ask us anything.
- Our part
- We explain the numbers, including the ones that are not good, and tell you what we would do next.
How much do ChatGPT ads cost?
Two separate amounts, and you see both.
What you pay us
$300a monthFirst month freeThe $300 covers setting up, writing and managing your ChatGPT ads. The first month of management is free. The ad budget still goes to OpenAI.
For setting up, writing and managing your ads in ChatGPT.
- Help opening your OpenAI ad account, on a call
- Ads written for you, in English and Spanish
- Every click lands on a page built to get the call
- Changes every month, based on the numbers
- A monthly report in plain words
- Direct support: you call and someone answers
What you pay OpenAI
You decide
Your ad budget is paid straight to OpenAI with your own card. It is separate from our $300.
- You set a daily or total cap
- You pay per click or per view
- It never passes through us
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ChatGPT Ads FAQ
If yours is not here, ask it on the call.
Does ChatGPT have ads?
Yes. ChatGPT shows ads to people on its Free and Go plans. They appear below the answer, labeled as sponsored, and OpenAI says they do not change what ChatGPT answers. Plus, Pro, Business, Enterprise and Edu accounts see no ads.
Can anyone advertise on ChatGPT?
No, not anyone. OpenAI accepts registered businesses in the countries where its Ads Manager is available, which includes the United States, and it does not open ad accounts for individuals. Local services are accepted. Insurance, finance, health and legal need approval first. Alcohol, tobacco, gambling, cannabis, dating and political ads are not accepted.
How much does ChatGPT charge for ads?
OpenAI charges per click or per thousand views, up to a budget you set yourself. What a click costs you depends on your trade and how many businesses want the same people, and nobody knows it before the ads run. Our management is $300 a month on top, with the first month free.
Can I pay ChatGPT to recommend my business?
No. An ad on ChatGPT is a separate, labeled placement under the answer, and OpenAI states that advertisers cannot shape, rank or change what ChatGPT says. Seeing your ad does not mean ChatGPT recommends you.
Are ChatGPT ads worth it?
It depends, and anyone who gives you a sure answer today is guessing. Local businesses have only been able to buy these ads since May 2026, so there are months of results to study, not years. We start with a budget you are comfortable testing, count the calls it brings, and tell you plainly if it is not paying for itself.
How do I advertise on ChatGPT?
You open an advertiser account in OpenAI's Ads Manager, verify your business, add a card, and create a campaign with a budget, a topic and a short ad. With Zeruz, you open the account on a call with us, invite us in, and we write and manage everything from there.
How do I get ChatGPT to mention my business without paying for ads?
That is SEO work, not advertising. ChatGPT builds its answers from what it finds on the web, so it helps to have a page it can read, clear wording about what you do and where, and reviews on other sites. We do that in our SEO service. Nobody can promise you a mention.
Why am I seeing ads on ChatGPT?
Because you are using the Free or Go plan, which OpenAI supports with advertising. The ad is picked from the topic of your current chat. OpenAI says advertisers never see your conversations, and you can change your ad personalization in ChatGPT's settings.
A question about ChatGPT Ads?
Ask it here and we reply within 24 hours. If you already know what you want, get your quote and pick a time for your call.
Start with three quick answers